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All the other male pigs on the farm were porkers. The best known among them was a small fat pig named Squealer, with very round cheeks, twinkling eyes, nimble movements, and a shrill voice. He was a brilliant talker, and when he was arguing some difficult point he had a way of skipping from side to side and whisking his tail which was somehow very persuasive. The others said of Squealer that he could turn black into white. (2.2)
Squealer is a one-pig propaganda machine: he takes the unpleasant realities (no food, pigs sleeping in beds) and turns them into delicious lies (lots of food; piggies resting their brains to better help you). Also, we kind of wish we could win arguments by swishing our tails.
The pigs now revealed that during the past three months they had taught themselves to read and write from an old spelling book which had belonged to Mr. Jones's children and which had been thrown on the rubbish heap. Napoleon sent for pots of black and white paint and led the way down to the five-barred gate that gave on to the main road. Then Snowball (for it was Snowball who was best at writing) took a brush between the two knuckles of his trotter, painted out MANOR FARM from the top bar of the gate and in its place painted ANIMAL FARM. This was to be the name of the farm from now onwards. After this they went back to the farm buildings, where Snowball and Napoleon sent for a ladder which they caused to be set against the end wall of the big barn. They explained that by their studies of the past three months the pigs had succeeded in reducing the principles of Animalism to Seven Commandments. These Seven Commandments would now be inscribed on the wall; they would form an unalterable law by which all the animals on Animal Farm must live for ever after. With some difficulty (for it is not easy for a pig to balance himself on a ladder) Snowball climbed up and set to work, with Squealer a few rungs below him holding the paint-pot. The Commandments were written on the tarred wall in great white letters that could be read thirty yards away. They ran thus: (2.21)
So far, this seems fairly solid. The pigs learn to read; good work. They study Animalism; fair enough. And they come up with rules; we like rules. Maybe this is going to work out, after all! (Um, okay, we're a little troubled by the whole secrecy part of it, but… fingers crossed?)
THE SEVEN COMMANDMENTS
1. Whatever goes upon two legs is an enemy.
2. Whatever goes upon four legs, or has wings, is a friend.
3. No animal shall wear clothes.
4. No animal shall sleep in a bed.
5. No animal shall drink alcohol.
6. No animal shall kill any other animal.
7. All animals are equal. (2.22)
We can't get behind these rules 100%, but they seem fairly solid, considering the animals' experience with humans. After having Mr. Jones as a master, we'd feel pretty leery of humans, too.