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The pigs did not actually work, but directed and supervised the others. With their superior knowledge it was natural that they should assume the leadership. (3.2)
Well, obviously. Check out how Orwell's narrator uses the pig's language—"natural" and "superior"—but gets in his own dig with "actually work." The animals might not get it, but we do.
The birds did not understand Snowball's long words, but they accepted his explanation, and all the humbler animals set to work to learn the new maxim by heart. FOUR LEGS GOOD, TWO LEGS BAD, was inscribed on the end wall of the barn, above the Seven Commandments and in bigger letters (3.10, 3.11)
Big words bad, small words good: it's easier to understand rules when they're simple, but simple rules tend to gloss over the complexities of human society. Like, "don't tell lies" is all well and good—right up until your best friend asks if you like her haircut.
"Comrades!" he cried. "You do not imagine, I hope, that we pigs are doing this in a spirit of selfishness and privilege? Many of us actually dislike milk and apples. I dislike them myself. Our sole object in taking these things is to preserve our health. Milk and apples (this has been proved by Science, comrades) contain substances absolutely necessary to the well-being of a pig. We pigs are brainworkers. The whole management and organization of this farm depend on us. Day and night we are watching over your welfare. It is for YOUR sake that we drink that milk and eat those apples." (3.14)
Dear Shmoopers, it's so hard to have to eat all of this delicious chocolate cake. We really wish you could have it. But we need it, because otherwise we simply don't have the energy to Shmoop Animal Farm. It's for your benefit, really. Trust us.