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Frightened though they were, some of the animals might possibly have protested, but at this moment the sheep set up their usual bleating of "Four legs good, two legs bad," which went on for several minutes and put an end to the discussion. (7.36)
We get the feeling Orwell would have liked the word "sheeple," even if it tends to be used by slightly kooky conspiracy nuts.
Napoleon was well aware of the bad results that might follow if the real facts of the food situation were known, and he decided to make use of Mr. Whymper to spread a contrary impression. Hitherto the animals had had little or no contact with Whymper on his weekly visits: now, however, a few selected animals, mostly sheep, were instructed to remark casually in his hearing that rations had been increased. In addition, Napoleon ordered the almost empty bins in the store-shed to be filled nearly to the brim with sand, which was then covered up with what remained of the grain and meal. On some suitable pretext Whymper was led through the store-shed and allowed to catch a glimpse of the bins. He was deceived, and continued to report to the outside world that there was no food shortage on Animal Farm. (7.4)
Clever, clever. Napoleon can't actually get the land to produce food, so he makes it up. (Well, there's always the option of sharing the milk and apples with the rest of the animals, but we're guessing that's not going to fly.)
"That was part of the arrangement!" cried Squealer. "Jones's shot only grazed him. I could show you this in his own writing, if you were able to read it. The plot was for Snowball, at the critical moment, to give the signal for flight and leave the field to the enemy. And he very nearly succeeded– I will even say, comrades, he WOULD have succeeded if it had not been for our heroic Leader, Comrade Napoleon. Do you not remember how, just at the moment when Jones and his men had got inside the yard, Snowball suddenly turned and fled, and many animals followed him? And do you not remember, too, that it was just at that moment, when panic was spreading and all seemed lost, that Comrade Napoleon sprang forward with a cry of 'Death to Humanity!' and sank his teeth in Jones's leg? Surely you remember THAT, comrades?" exclaimed Squealer, frisking from side to side. (7.17)
Hm. It sure is convenient for Squealer's lies that most of the animals can't read. (And that there aren't any smartphone cameras around.) Without the ability to read, the animals are basically willing victims.