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Like all of Napoleon's speeches, it was short and to the point. He too, he said, was happy that the period of misunderstanding was at an end. For a long time there had been rumours-circulated, he had reason to think, by some malignant enemy-that there was something subversive and even revolutionary in the outlook of himself and his colleagues. They had been credited with attempting to stir up rebellion among the animals on neighbouring farms. Nothing could be further from the truth! Their sole wish, now and in the past, was to live at peace and in normal business relations with their neighbours. This farm which he had the honour to control, he added, was a co-operative enterprise. The title-deeds, which were in his own possession, were owned by the pigs jointly. (10.29)
Napoleon is telling the farm animals one thing—that all animals are equal; that everyone is working together—and he's telling the humans another thing: that the pigs are co-owners of the farm. And you know what? These lies seem to be working out pretty well for him.
He did not believe, he said, that any of the old suspicions still lingered, but certain changes had been made recently in the routine of the farm which should have the effect of promoting confidence stiff further. Hitherto the animals on the farm had had a rather foolish custom of addressing one another as "Comrade." This was to be suppressed. There had also been a very strange custom, whose origin was unknown, of marching every Sunday morning past a boar's skull which was nailed to a post in the garden. This, too, would be suppressed, and the skull had already been buried. His visitors might have observed, too, the green flag which flew from the masthead. If so, they would perhaps have noted that the white hoof and horn with which it had previously been marked had now been removed. It would be a plain green flag from now onwards. (10.30)
Napoleon is backpedaling so fast that we're feeling a draft. Here, he tells the neighboring humans that he's dismantling every Animal Farm tradition: no more comrade, no more veneration of Old Major, and no more sickle-and-hammer—we mean, hoof-and-horn.
He had only one criticism, he said, to make of Mr. Pilkington's excellent and neighbourly speech. Mr. Pilkington had referred throughout to "Animal Farm." He could not of course know-for he, Napoleon, was only now for the first time announcing it-that the name "Animal Farm" had been abolished. Henceforward the farm was to be known as "The Manor Farm" – which, he believed, was its correct and original name. (10.31)
You know what? We give up trying to keep track of Napoleon's rules, and we're just going to curl up on the couch with some Cherry Garcia and Real Housewives of Kennebunkport. Unless Napoleon's going to take away our ice cream, too.