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In April, Animal Farm was proclaimed a Republic, and it became necessary to elect a President. There was only one candidate, Napoleon, who was elected unanimously. (9.7)
Much of the pigs’ power derives from their being able to fake democracy – to give the animals the illusion that they are voting, that they have power themselves.
But the luxuries of which Snowball had once taught the animals to dream, the stalls with electric light and hot and cold water, and the three-day week, were no longer talked about. Napoleon had denounced such ideas as contrary to the spirit of Animalism. The truest happiness, he said, lay in working hard and living frugally. (10.4)
Napoleon uses the concept of Animalism to disguise his manipulations, but notice that he simultaneously denies all the initial dreams that went along with the concept of Animalism.
Today he and his friends had visited Animal Farm and inspected every inch of it with their own eyes, and what did they find? Not only the most up-to-date methods, but a discipline and an orderliness which should be an example to all farmers everywhere. He believed that he was right in saying that the lower animals on Animal Farm did more work and received less food than any animals in the county. (10.25)
The humans and pigs measure power by its ability to oppress.