In Animal Farm, pride serves to unite the animals as a common group; in this way it is something akin to camaraderie. The animals take pride in banding together to overthrow their oppressive leader, and their communal feeling benefits everyone. Yet Napoleon, himself an extremely vain pig, quickly learns how to use the animals’ pride as a tool of manipulation. They are also so proud of their animal-run farm that they are blind to the fact that it is failing and corrupt.
While the pigs use pride to control the other animals, their own pride controls them in much the same way.
While pride initially sparks the animals’ rebellion, it is soon used as a tool to oppress them.