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He did not believe, he said, that any of the old suspicions still lingered, but certain changes had been made recently in the routine of the farm which should have the effect of promoting confidence stiff further. Hitherto the animals on the farm had had a rather foolish custom of addressing one another as "Comrade." This was to be suppressed. There had also been a very strange custom, whose origin was unknown, of marching every Sunday morning past a boar's skull which was nailed to a post in the garden. This, too, would be suppressed, and the skull had already been buried. His visitors might have observed, too, the green flag which flew from the masthead. If so, they would perhaps have noted that the white hoof and horn with which it had previously been marked had now been removed. It would be a plain green flag from now onwards. (10.30)
The creation of new traditions is accompanied by the destruction of the old.
He had only one criticism, he said, to make of Mr. Pilkington's excellent and neighbourly speech. Mr. Pilkington had referred throughout to "Animal Farm." He could not of course know-for he, Napoleon, was only now for the first time announcing it-that the name "Animal Farm" had been abolished. Henceforward the farm was to be known as "The Manor Farm" – which, he believed, was its correct and original name. (10.31)
Orwell presents the name of the farm as the last tradition to go – the abandonment of "Animal Farm" is the culmination of all the other violations on the part of the pigs.