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"Comrades!" he cried. "You do not imagine, I hope, that we pigs are doing this in a spirit of selfishness and privilege? Many of us actually dislike milk and apples. I dislike them myself. Our sole object in taking these things is to preserve our health. Milk and apples (this has been proved by Science, comrades) contain substances absolutely necessary to the well-being of a pig. We pigs are brainworkers. The whole management and organization of this farm depend on us. Day and night we are watching over your welfare. It is for YOUR sake that we drink that milk and eat those apples." (3.14)
Dear Shmoopers, it's so hard to have to eat all of this delicious chocolate cake. We really wish you could have it. But we need it, because otherwise we simply don't have the energy to Shmoop Animal Farm. It's for your benefit, really. Trust us.
"Comrades," he said, "I trust that every animal here appreciates the sacrifice that Comrade Napoleon has made in taking this extra labour upon himself. Do not imagine, comrades, that leadership is a pleasure! On the contrary, it is a deep and heavy responsibility. No one believes more firmly than Comrade Napoleon that all animals are equal. He would be only too happy to let you make your decisions for yourselves. But sometimes you might make the wrong decisions, comrades, and then where should we be? Suppose you had decided to follow Snowball, with his moonshine of windmills– Snowball, who, as we now know, was no better than a criminal?" (5.19)
Gee, Squealer paints a dire picture. Like, maybe if they'd decided to follow Snowball, they'd … have a windmill. That would just be terrible.
"That was part of the arrangement!" cried Squealer. "Jones's shot only grazed him. I could show you this in his own writing, if you were able to read it. The plot was for Snowball, at the critical moment, to give the signal for flight and leave the field to the enemy. And he very nearly succeeded– I will even say, comrades, he WOULD have succeeded if it had not been for our heroic Leader, Comrade Napoleon. Do you not remember how, just at the moment when Jones and his men had got inside the yard, Snowball suddenly turned and fled, and many animals followed him? And do you not remember, too, that it was just at that moment, when panic was spreading and all seemed lost, that Comrade Napoleon sprang forward with a cry of 'Death to Humanity!' and sank his teeth in Jones's leg? Surely you remember THAT, comrades?" exclaimed Squealer, frisking from side to side. (7.17)
Hm. It sure is convenient for Squealer's lies that most of the animals can't read. (And that there aren't any smartphone cameras around.) Without the ability to read, the animals are basically willing victims.