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This photo, modeled after an old black and white portrait of Marlene Dietrich, was the cover photo for the 1974 album Queen II and has since become a recognizable symbol of the band.
Though Mercury was the flamboyant frontman, all the members of Queen sported over-the-top glam rock looks in the 1970s.
This live photo of Queen performing "Under Pressure" captures the sheer energy the band kept up throughout their days as global stars.
Freddie Mercury and Brian May's drastically different personalities contrasted well in their wild stage antics.
Queen developed its own logo early on using astrological symbols and camped-up elements of British nationalism. The logo resembles the British royalty's coat of arms.
The cover to the 1975 album is a re-make of Queen's logo in psychedelic watercolors. Note the lions, fairies, and swan, each a symbol of members of the band. Can you guess who's who? Hint: Freddie, who is a Virgo, is represented by two of the creatures.
Before they were even world-famous, Queen was not afraid to dress up like both John Lennon and Yoko Ono for one photo shoot.
The black-and-white silhouette and the sweet long-haired Freddie are both iconic.
Among Mercury's many costumes was a classic get-up as the Queen of England herself.
Freddie was born Farrokh Bulsara in the African state of Zanzibar, child to a civil servant from India.
Several life-sized Freddie Mercury tributes have been erected around the world.
Mercury was renowned for his exaggerated posing onstage, a performance style that worked especially well in front of stadium audiences on whom subtle moves were certainly lost.
There are many comics and caricatures of Queen out there—this one, by an artist just called Elena, was of the best we came across, capturing not just Mercury's look, but his sweeping charisma.