This combines all of your typical elements of a hip-hop music video, namely the girls, the cars, and the bling, except this video is on psychedelics. Apparently, André told the director of the music video, David Meyers, "I really like fractals." Working with this idea, the video is mostly colored in bright greens, purples, reds, blues, and yellows. You gotta love the opening sequence with André running around the housing projects while being chased by a bunch of kids.
Rage does a nice remix of "B.O.B." here that downplays the explosive beat, instead centering on a heavy guitar part over André and Big Boi's vocals.