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Fame

You won't become a star, but get in the right part of the business in the right location and you just might serve the stars fancy shrimp cocktails in teeny tiny cups. The biggest and most reliable (or just luckiest) event services will be responsible for everything from political fundraisers to award ceremonies to $10,000-a-plate charity events. These events will be loaded with the rich and famous. 

Your job will be to put on a great party—but should your card end up in some important person's hand, that's a side benefit.

Caterers who land famous clients or become the go-to catering company in their area will be able to charge more for their services. Becoming locally famous isn't a bad deal, especially when your local area is Beverly Hills or Manhattan.