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Fame

You don't want fame. Not People magazine fame anyway. The CEO of Goldman Sachs got People fame—for being nearly indicted by Congress for a whole host of wrong-doings. Nothing was ever proven but he'd take back that kind of fame in a heartbeat if he could.

You DO want to be famous among the 75 or so CEOs and CFOs who you…"service." You want to be famously known as The Man or The Woman who just "owns" her space. The go-to person for advice, a calm in a storm, a set of logical answers in a crisis. In return for being sought after, you get all kinds of perks including bigger bonuses (or boni) inside of your bank. You can start your own, by the way. All you need is clients willing to pay you to rent your brain. Utilities included.

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