Power

Ever hear that tired old phrase: "The pen is mightier than the sword"? This means there's raw power in words. So take heart, all ye medical writers—your words have clout, and you have power. 

A medical writer who pens a crisply-written application can make the difference between a thumbs up or a thumbs down from the FDA on a new drug. The clinical studies and the science may be there, but what good are they if no one can understand them? That's the job of the medical writerto make the murky clear and the abstruse simple.