© 2016 Shmoop University, Inc. All rights reserved.


It's no secret how to achieve power in the modeling world. Actually, it's a Victoria's Secret. Models who get taken under the angelic wings of Victoria's Secret become a powerful lot. Both Tyra Banks and Heidi Klum are alums that have used their power to become media moguls. In fact, Victoria's Secret has gone so far as to name their beauty products after their models. Victoria's Secret's head honchos pick models who have BIG personalities and SMALL frames to become their spokesmodels. Because people (men) watch their televised runway shows, "read" their catalogs, and stare admiringly at their billboards, these models become cultural icons. To become powerful, it's worth keeping your own unique personality. According to their company's chief marketing officer, Edward Razek, "We do't subscribe to that nameless, faceless model routine."