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Odds of Hanging On

The laws of supply and demand are clearly at work in the video game industry. We already know there's a huge sustained demand for video games; in fact, the demand exists across several demographic groups. Supplying quality new games, such as sequels to current offerings and games with bigger and better graphics, remains a challenge the industry must continue to meet.

That's where you make an appearance in your white Ferrari (kind of like a white horse, but vastly more appealing for most people). You produce quality work, meet your deadlines, and play well with others. A bigger game company recognizes your stellar design efforts, and expresses its interest in hiring you to help create its next big game. And so it continues. As long as you keep up your end of the bargain, life is like a video game you always win.













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