If only real life were as awe-inspiring and amazing as life in Willy Wonka's factory. Every chapter of Charlie and the Chocolate Factory has a new and fascinating invention. But we're not meant to just gawk at everything we see. There's something deeper going on with all this amazement. Charlie, after all, was awed by the factory long before he ever set foot in it. In fact, it seems like part of the reason Charlie kept persevering despite his tough situation is that he manages to find joy and inspiration even just by walking by the place. Plus, it's clear that Willy Wonka, who's been running this joint for decades, still finds just about everything in the place amazing. So perhaps we're meant to understand that Charlie and Willy Wonka have it right: the world can be an amazing place, if only you remember to appreciate it (instead of, say, watching television).
The point of Charlie's visit to the chocolate factory is to show that awe and amazement are an important part of growing up. He must hang on to these feelings in order to be happy in life.
Willy Wonka isn't awe-inspiring – he's annoying.