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And so Willy Wonka explains what's so special about this little piece of gum. It's an entire meal in itself: when you chew it, you taste a full meal, you feel it going down your stomach, and it fills you up. No more grocery shopping ever.
Violet, of course, wants to try this gum, and even though Mr. Wonka asks her not to – he says it's not perfected – she grabs it and starts chewing.
And... she loves it. She describes the taste: tomato soup, followed by roast beef and a baked potato and finally, blueberry pie.
Her parents are cheering her on, Mr. Wonka is yelling, and Charlie is just watching her in shock.
Suddenly, Violet's parents notice that she's turning blue and purple. Yep, she's actually changing colors.
And sure enough, she starts swelling up and turns into a giant blueberry. Just like with Augustus Gloop, Willy Wonka doesn't seem to be too concerned about Violet. And just like with Augustus, he calls over a few Oompa-Loompas to take her to the Juicing Room.
As they roll her out, the Oompa-Loompas start to sing about the revolting habit of chewing gum. This one's pretty funny – check it out (21.54).