There, in the center of the web, neatly woven in block letters, was a message. It said: SOME PIG! (11.2)
"Sure. Sure I do," said Lurvy. "I've always noticed that pig. He's quite a pig."
"He's long, and he's smooth," said Zuckerman.
"That's right," agreed Lurvy. "He's as smooth as they come. He's some pig." (11.30-32)
"The message I wrote in my web, praising Wilbur, has been received. The Zuckermans have fallen for it, and so has everybody else. Zuckerman thinks Wilbur is an unusual pig, and therefore he won't want to kill him and eat him. I dare say my trick will work and Wilbur's life can be saved." (12.20)