PEOPLE
Dwight D. Eisenhower
.
Supreme
Allied Commander in Europe during WWII, then Republican president from 1953 to
1961
.
As
young man, he was member of Transcontinental Motor Convoy, which investigated
conditions of America's roads
.
Experiences
with TMC inspired him to advocate construction of highways
.
Signed
Interstate Highway Act as national defense measure in 1956
Betty Friedan
.
Feminist
author best known for her book The Feminine Mystique, 1963
.
Founded
the National Organization of Women, 1966
.
Wrote
of "The Problem that Has No Name": restlessness of middle-class American
housewives during the 1950s
Robert Moses
.
City
planner who played role in building of highways, major public roads, and parks
in New York
.
Influenced
city planning in major cities all over the country
.
Promoted
auto-centered patterns of development
Franklin Roosevelt
.
Democratic
president from 1933 to 1945
.
Best
known for authoring New Deal programs, which helped Americans regain some
confidence during the Great Depression
.
Oversaw
creation of the Homeowners Loan Corporation to help Americans purchase homes
and to protect them from foreclosure
.
Also
created the Federal Housing Administration, which helped Americans invest
safely in real estate
.
Housing
policies instituted by Roosevelt structured patterns of postwar suburban
development
EVENTS
1929 Stock Market
Crash
.
Marked
the beginning the Great Depression
.
Set
into motion a major economic recession, severe unemployment, and a sharp rise
in homelessness
1932 Presidential
Election
.
Held
at height of Great Depression
.
Democrat
Franklin D. Roosevelt defeated incumbent Republican Herbert Hoover
.
Marked
the beginning of sweeping federal reforms under FDR's New Deal, including
several measures to deal with the housing crisis
1933 Homeowners
Loan Corp. Created
.
Government
agency organized under New Deal
.
Intended
to help homebuyers and protect them from mortgage foreclosure
.
Refinanced
restrictive home loans and set up long-term mortgage payment plans with
manageable monthly fees
.
Established
new opportunities for most Americans, but limited homeownership options for
ethnic and racial minorities
1939 New York
World's Fair
.
Featured
"Futurama" exhibit, which depicted the future as a world shaped by cars
.
"Futurama"
exhibit featured superhighways, skyscrapers, and massive parking lots
.
Displayed
integration of car into everyday life as mark of progress
1941 U.S. Enters World War II
.
Following
Japanese attack on Pearl Harbor, the U.S. declared war against Axis powers and
joined the Allies in the war
.
Employment
created by war mobilization ended the Great Depression
.
Sparked
an economic boom
1946 Invention of
Tupperware
.
New
plastic kitchenware, used for food prep and storage
.
The
product's "burp seal" was the company's claim to fame
.
Used
direct marketing strategy to sell product to women inside their suburban homes
rather than in department stores
.
Offered
post-WWII housewives who had been pushed out of the workforce the opportunity
to gain some financial independence by selling Tupperware
1954 Opening of First McDonald's
.
First
hamburger stand in chain opened in Illinois, selling burgers for 15 cents each
.
By
mid-1960s, it had become a franchise with 700 restaurants
.
Most
early restaurants built along highways
.
Marked
beginning of trend in American business development toward auto-serving chain
franchises
1959 Kitchen Debate
.
Debate
between Soviet Premier Nikita Khrushchev and U.S. Vice President Richard Nixon
.
Held
in full-scale model of an American kitchen at the American National Exposition
in Moscow
.
The
two leaders discussed technology, militarism, and political power
.
Nixon's
strong showing helped earn him Republican nomination for president the
following year
GROUPS
Federal Housing
Administration (FHA)
.
Government
agency established before World War II
.
Practiced
racial and ethnic discrimination by devaluing homes and neighborhoods inhabited
by ethnic and racial minorities
.
Aided
white homebuyers but made it difficult, sometimes impossible, for many
minorities to own property
Homeowners Loan
Corporation (HOLC)
.
Government
agency created in 1933 during the New Deal
.
Intended
to help prospective homebuyers and protect them from mortgage foreclosure
.
Refinanced
restrictive home loans and set up long-term mortgage payment plans with
manageable monthly fees
.
Like
FHA, practiced racial and ethnic discrimination
Levitt & Sons
.
Homebuilding
business established in 1940s by Abraham Levitt and two sons
.
Pioneered
suburban tract development at Levittown, N.Y., transforming 4,000 acres of
farmland outside New York City into thousands of homes
. Revolutionized the business of home
production, helping to grow nation's housing supply and usher in era of suburb
CONCEPTS
"Hoovervilles"
.
Nickname
for makeshift shantytowns erected by those rendered homeless by the Great
Depression
.
Name
derived from President Herbert Hoover, who led the nation during the first
years of the Depression and failed to bring aid to millions left homeless and
jobless
.
Characterized
by cardboard, tin, and tar-paper structures
"Nuclear Family"
.
Unit
consisting of a father, mother, and their biological children
.
In the
1950s, seen as the center of the modern suburban paradise
PLACES
Levittown, New York
.
Sprawling
suburban development built by Levitt & Sons on Long Island shortly after
WWII
.
Pioneered
auto-centric model of suburban development that came to dominate postwar period