Whenever a society experiences a major change—death of a monarch, coup of a dictator, destruction of a SIM city—the first thing to go down is usually the creation of new rules. And Fight Club is no different. Everyone knows the rules of fight club: #1, don't talk about fight club. But guess what? Everyone's talking about it. And just like that, a rule is broken. In the end, it seems like that's what fight club is really about: breaking rules.