| Quote #7
"Advertising has these people chasing cars and clothes they don't need. Generations have been working in jobs they hate, just so they can buy what they don't really need." (19.16)
According to Tyler, the way society functions didn't just happen. It was an orchestrated effort by people in power—a way to control people, to manufacture false wants and needs and keep them in line. Yowza.
| Quote #8
"Imagine, when we call a strike and everyone refuses to work until we redistribute the wealth of the world." (19.20)
It's 1996, and Tyler Durden is talking about wealth redistribution. We're pretty sure this is a conversation that will never cease to get people going.
| Quote #9
"The people you're trying to step on, we're everyone you depend on. We're the people who do your laundry and cook your food and serve your dinner. [...] We control every part of your life." (22.77)
Remember that working-class-as-cockroaches analogy? Here we go again: service workers are easy to step on but impossible to get rid of. Organized in an effort like Project Mayhem, they can be dangerous.