Over 700 finance terms, Shmooped to perfection.
Brand equity is the value your brand has. That is, if nobody has heard of you, your "brand" ain't worth much. Or, uh, sorry, you don't have a brand. Similarly, you can have negative brand equity like, AL Qaeda Brand Aspirin likely wouldn't sell a lot, at least in America. "High brand equity" = a name you have heard of and trust. Think: Ferrari. Yeah, think a lot Ferrari.