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Finance Glossary

Just call us Bond. Amortized bond.

Over 700 finance terms, Shmooped to perfection.

Brand Equity

Definition:

Brand equity is the value your brand has. That is, if nobody has heard of you, your "brand" ain't worth much. Or, uh, sorry, you don't have a brand. Similarly, you can have negative brand equity like, AL Qaeda Brand Aspirin likely wouldn't sell a lot, at least in America. "High brand equity" = a name you have heard of and trust. Think: Ferrari. Yeah, think a lot Ferrari.

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