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In Street Name
Kermit. Bert. Ernie. Cookie Monster. When you purchase securities, you can have them registered in your name or in the name of your representative's institution. In other words, the shares can be formally registered to Merrill-Lynch, or Goldman Sachs, or whomever, to be held in an account designated for you. This allows Merrill to lend your stock to people who what to sell it short.