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A non-issuer is any person, company, or organization that doesn't issue securities or have plans to issue securities.
The term most often comes up when talking about non-issuer transactions, which happen when the issuer doesn't directly benefit from a sale.
These transactions don't have to meet all kinds of registration rules.
Mary sells 100 shares of Google stock to her sister. This is a non-issuer transaction and Mary is a non-issuer (so is her sister, we assume).