Do re mi fa so la ti do! The term also refers to the way companies can grow. If a company sells a widget for a buck and that widget costs them 85 cents if they make a million them a year; and it only drops to costing them 80 cents if they make a billion of them a year, then that company 'does not scale'. The opposite would be a software company which might cost $30 per unit for the first million units but might drop to $2 a unit on the next hundre million - if the retail price stays around 50 bucks, thats a lotta mega profit.
