Hedda Gabler explores a marriage between an aristocratic woman and a seemingly middle-class man. Wealth is a constant barrier between them, not only as far as money is concerned but also in regards to class. Interests, mannerisms, even personalities and friendships, are all tied to class. Because of this, the notion of "rich" and "poor" is often more about power, influence, and reputation than it is about cash.
Hedda cares more about power than she does about money.