The speaker first hears about Lana Turner's problems via a newspaper headline. The entire headline is capitalized in the poem, so that it almost seems to be screaming. The speaker just can't resist the celebrity gossip, which becomes the focus of the second half of the poem. The newspaper and its very public "speech" intrudes on his private life, interrupting the conversation he's been having with the addressee of the poem.
The speaker can't help being overwhelmed by celebrity gossip. He doesn't seek it out; it just finds him.
The speaker seeks out celebrity gossip. Most people wouldn't pay any attention to such a silly headline.