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“We've got to have rules and obey them. After all, we're not savages. We're English, and the English are best at everything.” (2.192)
While Ralph desires rules for their intrinsic value, Jack’s view on the matter is governed by his feelings of superiority.
There was a space round Henry, perhaps six yards in diameter, into which [Roger] dare not throw. Here, invisible yet strong, was the taboo of the old life. (4.14)
The boys still feel the pull of their previous, ordered, civilized life in England. At least for now.
“All this I meant to say. Now I’ve said it. You voted me for chief. Now you do what I say.”
They quieted, slowly, and at last were seated again. Ralph dropped down and spoke in his ordinary voice. (5.58-59)
Ralph gets the boys to listen to him by making his voice more authoritative; he has to somewhat transform himself to establish order.