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Joe Montana's last minute touchdown throw to tight end Dwight Clark lifted the San Francisco 49ers past the Dallas Cowboys in the 1982 NFC Championship Game, putting the 49ers in their first Super Bowl.
Franco Harris's miraculous touchdown catch of a deflected ball gave the Pittsburgh Steelers a seemingly impossible last-second victory over the Oakland Raiders in the 1972 AFC Playoffs.
David Tyree's incredible catch of a last-minute Eli Manning pass in the 2008 Super Bowl does not yet have a memorable nickname, but the miraculous play won the game for the New York Giants and may eventually be seen as the greatest play in Super Bowl history.
Widely considered the greatest Super Bowl commercial of all time, Apple Computer's cinematic "1984" spot, filmed by famous Hollywood director Ridley Scott, introduced the Macintosh computer to the world and also inaugurated a new era of sophisticated Super Bowl advertising.
One of the first memorable Super Bowl ads aired in 1972, when starlet Farrah Fawcett joined star quarterback Joe Namath in celebrating Noxzema shaving cream.
One of the most fondly remembered Super Bowl commercials ever was a 1979 Coca-Cola spot featuring a telegenic kid and fearsome Pittsburgh Steelers lineman "Mean Joe" Greene. Have a Coke and a smile!
Budweiser used the 1995 Super Bowl to launch an offbeat new ad campaign featuring... frogs.
By 1999, Super Bowl ads had reached a stage of self-parody. Dot-com firm E*Trade offered thirty seconds of a dancing monkey, followed by the tagline, "Well, we just wasted 2 million bucks. What are you doing with your money?"
One of the best-received Super Bowl commercials of recent years was Reebok's "Terry Tate: Office Linebacker," which debuted in 2003.
Whitney Houston's rendition of the Star-Spangled Banner before 1991's Super Bowl XXV—performed at the height of America's involvement in the First Gulf War—was released as a single and reached as high as #20 on the Billboard Top 100.
The most controversial moment in Super Bowl history was probably the "wardrobe malfunction" scandal of 2004, when a halftime performance by Justin Timberlake and Janet Jackson ended with Timberlake ripping off part of Jackson's costume to reveal her naked breast on live television.
Hall of Fame receiver Bobby Mitchell recalls the tension of becoming the first black athlete to play for the Washington Redskins, the NFL's last team to desegregate.
NFL Films highlight packages from the first ten Super Bowls.
In 1986, in the early days of the hip-hop era, the league-champion Chicago Bears recorded "The Super Bowl Shuffle." It seemed very cool at the time.