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(Athene, disguised as Iphthime:) 'As for that other one, I will not tell you the whole story whether he lives or has died. It is bad to babble emptily.' (4.836-837)
Here's another principle that is just as good in the 21st century as it was in ancient Greece: don't run off at the mouth.
(Athene, disguised as the little girl:) ‘So she was held high in the heart and still she is so, by her beloved children, by Alkinoös himself, and by the people, who look toward her as to a god when they see her, and speak in salutation as she walks about in her city. For there is no good intelligence that she herself lacks. She dissolves quarrels, even among men, when she favors them.’ (7.69-74)
Loyalty here is merit-based; the Phaiakians don’t revere their Queen because of her title, rather it is because of her "grace" and "wisdom."