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(Odysseus:) ‘Then I shoved the beam underneath a deep bed of cinders, waiting for it to heat, and I spoke to all my companions in words of courage, so none should be in a panic, and back out […].’ (9.375-377)
In the Odyssey, honor is proven by showing courage in the face of adversity; Odysseus urges his men to action on the grounds that they must do just this.
(Odysseus:) 'My men went on and presently met the Lotus-Eaters, nor did these Lotus-Eaters have any thoughts of destroying our companions, but they only gave them lotus to taste of. But any of them who ate the honey-sweet fruit of lotus was unwilling to take any message back, or to go away, but they wanted to stay there with the lotus-eating people, feeding on lotus, and forget the way home.' (9.91-97)
Put another way, the fruit of the lotus turns people disloyal by making them forget their homes. See? Drugs really do destroy families.