| Quote #1
Everyone my age remembers where they were and what they were doing when they first heard about the contest. (0.1)
The Hunt for Halliday's egg pretty much has the same cultural impact that John F. Kennedy's assassination did in the 1960s. The infamous Zapruder film is even referenced in the book (0.9).
| Quote #2
Items in the OASIS had just as much value as things in the real world. (2.4)
This is another incentive to hunt for Halliday's egg. Even if you don't win the grand prize, the odds are good that you'll find a rare artifact, which can be sold for real dough. Well that's handy.
| Quote #3
Over the years, a friendly rivalry had gradually developed between [Wade and Aech]. (3.10)
The competition aspect of their friendship is most likely what holds these two together. Here's hoping it continues to do so when they're back in the real world and there are no Easter eggs to be hunted.