"Everyone thinks I'm a man in real life." (17.27)
Art3mis defies expectations that girls are no good at games and can't be geeks in the end by actually being female.
In the OASIS [...] I was a legend. Nay, a god. (19.52)
As we've said, the OASIS lets you become whoever you want. For example, a mild-mannered teenager from Oklahoma can become an egotistical maniac. Hey, whatever floats your boat.
Bryce Lynch no longer existed. I was Wade Watts again. (31.29)
Wade doesn't just create an online identify for himself; he creates a separate real-life alias to evade IOI's surveillance.