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I'm a big believer in visualizing success. I was a late bloomer, but Mom always told me to picture myself as the largest land mammal in North America. Now who's the size of a small pickup truck? This buffalo.

Know Thy Client

Shmooge heard footsteps in the hallway, a crash and then “D’oh!” The door opened and Shmooge knew who to expect before Homer Simpson even stepped inside the room. What could Homer teach him about evaluating customers? Shmooge began to feel hopeless all over again. But Homer seemed serious, businesslike, even. Shmooge perked up. Maybe this time Homer would finally prove that he had a brain.

And Homer was ready to dive right in, which made Shmooge feel even better. “Evaluating customers, S...

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