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Buffalo roam at night and at dusk, but we aren't the ones who have to wake up for an 8 a.m. test.

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Regulators have always treated advertisements like they were the work of the devil (and not without reason). They monitor advertisements like paparazzi hunting down movie stars and enforce stringent rules for how information is displayed on them and what information can be used.

For example, an investment advisor can publish an advertisement that lists past stock picks, as long as they don't imply that future stock pick results are guaranteed because of past successes. And if the advisor does...

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