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When a problem comes along, you must skip it. When something's going wrong, you must skip it. Skip it! SKIP IT GOOD! (...Unless you have extra time at the end, in which case you should go back to it and also consider using Process of Elimination.)

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Regulators have always treated advertisements like they were the work of the devil (and not without reason). They monitor advertisements like church ladies watching over their flock and enforce stringent rules for how information is displayed on them and what information can be used.

For example, an investment adviser can publish an advertisement that lists past stock picks, as long as they don’t imply that future stock pick results are guaranteed because of past successes. And, if the a...

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