Complementary goods also impact demand. Complementary goods are goods that go together or are related: beer and pretzels, cameras and film, polyester bell bottoms and platform shoes, Rogaine and hair gel.
When the price of one good changes, its complementary good is affected. If film prices increase, people will buy fewer cameras. If polyester bells drop in price, demand for the four-inch platforms that best highlight the timeless lines of the disco-era bad-boys will rise. And so on.
The demand curve for a good will shift to the left if the price of its complementary good increases. And vice versa.
Why It Matters Today
One awesome example of complementary goods: baseball tickets and hot dogs. Because what goes better with America's pastime than a delicious piece of mystery meat on a bun, with ketchup and mustard?
|Top 10 Hot Dog Baseball Stadiums for 2005|
|Stadium||Hot Dogs Sold|
|1||Dodger Stadium (Los Angeles)||1,674,400|
|2||Coors Field (Colorado)||1,545,000|
|3||Wrigley Field (Chicago)||1,543,500|
|4||Yankee Stadium (New York)||1,365,000|
|5||Minute Maid Park (Houston)||1,248,000|
|6||Edison Field (Anaheim)||1,133,000|
|7||HHH Metrodome (Minnesota)||850,000|
|8||Citizens Bank Park (Philadelphia)||800,000|
|9||Shea Stadium (New York)||745,000|
|10||U.S. Cellular Field (Chicago)||495,000|
Sometimes a Song Says it Better: We Go Together, by Grease
Complementary goods go together.