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“Umuofia kwenu,” he bellowed a fifth time, and the crowd yelled in answer. And then suddenly like one possessed he shot out his left hand a pointed in the direction of Mbaino, and said through gleaming white teeth firmly clenched: “Those sons of wild animals have dared to murder a daughter of Umuofia.” He threw his head down and gnashed his teeth, and allowed a murmur of suppressed anger to sweep the crowd. When he began again, the anger on his face was gone and in its place a sort of smile governed, more terrible and more sinister than the anger. And in a clear unemotional voice he told Umuofia how their daughter had gone to market at Mbaino and had been killed. (2.6)
Announcements are made with much ado and ceremony in Umuofia. Public speaking requires a repeated summoning of the tribe through the mouthpiece of a trained orator. The call-and-response nature of announcements ensures that all of the community is involved and is paying attention. And the message is conveyed with a very specific rhythm.
Darkness held a vague terror for these people, even the bravest among them. Children were warned not to whistle at night for fear of evil spirits. Dangerous animals became even more sinister and uncanny in the dark. A snake was never called by its name at night, because it would hear. It was called a string. (2.2)
Words, especially names, hold a special power in Igbo belief. Evil spirits or animals are never referred to by name for fear of summoning them and bringing disaster upon the clan. A “string” here is a euphemism for the evil word “snake.”
Okonkwo had just blown out the palm-oil lamp and stretched himself on his bamboo bed when he heard the ogene of the town crier piercing the still night air. Gome, gome, gome, gome, boomed the hollow metal. Then the crier gave his message, and at the end of it beat his instrument again. And this was the message. Every man of Umuofia was asked to gather at the market place tomorrow morning. (2.1)
Achebe describes musical instruments as not only having voices, but actually speaking. Here, the drums have the capacity to deliver specific messages to the entire community in one fell swoop.