Our friendly narrator describes the road that winds around the local wood and into Treegap and the little house outside of the wood that has a "touch-me-not appearance" (1.2).
There's no direct path through the wood, which seems pretty important.
The area belongs to the family who lives in the house and their young daughter, Winnie Foster.
Winnie and her family aren't that intrigued by the woods. Actually, no one is all that taken with it. Go figure.
The narrator actually suggests that this lack of intrigue is kind of important. Looking so ordinary protects what's at the heart of the wood: a mysterious area with a clearing, a tree, and a little bit of running water. It all looks almost forgettably normal, but not so fast. The spring is anything but forgettable.