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Media Literacy Part 7: Money Changes Everything 261 Views


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Transcript

00:01

We speak student!

00:05

Media Literacy

00:07

Money Changes Everything

00:09

a la Shmoop

00:12

Money changes everything.

00:13

The topic's the commercial nature of mass media,

00:16

meaning how do we make money from mass media?

00:19

So, Deb, talk to us about the economics of being loud.

00:23

What role does money play in mass media?

00:27

Yes, so all mass media is about money.

00:31

Basically everything's trying to sell you something, right?

00:34

But there are a bunch of different ways that

00:38

this money comes to be.

00:40

There's subscription models. This is when the consumer

00:45

pays to have the product.

00:47

This means the consumer is keeping the media running.

00:52

[ woo! ]

00:54

Then we have sponsorship.

00:57

That's the advertisements we normally think about.

01:00

So sponsorship is when

01:04

Gatorade pays

01:06

NBC to play its commercials.

01:10

And it's not just on TV. The same thing goes for

01:14

in a magazine

01:15

you see the perfume ads and stuff like that in magazines.

01:18

Same thing, it's sponsorship.

01:19

Someone is paying x amount of money,

01:21

usually a lot,

01:22

to get their product advertised somewhere else.

01:25

And that's how the money comes in there.

01:29

One is product placement.

01:31

If you've ever watched a show

01:33

on the CW, used to be the WB,

01:35

it is insane.

01:37

Everyone's drinking an Orange Crush. Or it can be subtle,

01:40

where just one of the characters

01:42

happens to be drinking a Coke instead of a Pepsi.

01:45

And so it kind of depends

01:48

what type of program you're looking at

01:49

whether it's subtle or more obvious.

01:51

But either way, if people aren't watching the commercials,

01:53

they have to go somewhere.

01:55

The last place that the money really comes from

01:58

is targeted advertising.

02:00

That basically means that advertisers know

02:03

what specific audience they want to target,

02:05

and they place their advertisements in or on

02:10

programs, magazines that those people

02:12

are going to be watching or reading or consuming.

02:14

So Saturday morning cartoons

02:18

probably are gonna have more advertisements

02:19

for kids or parents.

02:22

You know, the daytime TV...

02:24

The advertisements you see on daytime TV

02:26

are gonna be geared toward

02:28

either retired people

02:30

or stay-at-home moms and dads.

02:33

So it's -- The advertisers know what they're doing.

02:36

And they're not gonna advertise

02:37

alcohol to a four-year-old,

02:41

hopefully.

02:42

And they're not gonna advertise

02:44

dentures to a 16-year-old.

02:46

So they really know what they're doing.

02:48

Got it. Makes sense. And makes sense the advertisers

02:50

would pay more for the targeting.

02:52

[ whoop ]

02:53

What role does money play in mass media?

02:57

What are the different types of advertising?

03:02

[ laughing ]

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