A spy is never going to come up to you and say, "Yo, I'm a spy." They have to be sneaky to get the information they want out of you—for example, the fact that your password is bieber4ever2008. Spies do their manipulation in the service of good (however they define it), but supervillains think in pretty much the same way the way. Most supervillains won't stand up in front of the world be like, "Yo, I'm a bad guy." They manipulate their way into your life in order to destroy it.
In Goldfinger, both hero and villain resort to manipulation to get what they want, making their conflict a classic game of cat-in-a-tuxedo and mouse-with-an-obsession-for-gold.
Both Bond and Goldfinger slyly manipulate women in order to further their own personal goals.
Goldfinger's entire plan revolves around manipulation: he wants to manipulate the entire world's economy by destroying U.S. gold reserves. No one is safe from his plan.
If we'd never seen an episode of The Apprentice, we'd imagine it opened the same way Goldfinger does—with images of half-naked women writhing around while someone sings about gold. The opening credits set our expectations for Goldfinger's villainous motivation.
Bond films are always about gadgets and girls, but this time we'll add another G to the list—gangrene. Seriously, getting cut by Oddjob's hat is bound to leave a big wound open to infection.
Oh, and greed. Can't forget greed.
Pussy Galore takes up employment with Goldfinger because she wants the wealth that comes after completing Operation Grand Slam. Even though her motivations are different from Goldfinger's—she wants to buy an island to get away from it all—she is still greedy.
Goldfinger often makes stupid decisions in the name of greed. He keeps picking on the same mark for his gambling scheme with Jill, and he gets greedy during a game of golf with Bond. He ends up losing both times.
We could basically copy and paste our introduction for the "Greed" theme right here, because isn't lust basically just greed for sex? As Goldfinger is set in the swingin' 1960s, you'll notice that lust is more of a virtue than a sin here, at least when it comes to the activities of James Bond. He's the good guy, but he is definitely a ladies' man.
The villain, on the other hand, is virtually sexless. Bond, in fact, learns that Goldfinger's two most beautiful female employees don't sleep with their boss, which makes sexual harassment one of the only crimes Goldfinger won't be accused of. For Bond, on the other hand, "lust" is practically in his job description as a perk of employment.
Bond is a man who has the entire world at his fingertips. It's part of the fantasy. And with that fantasy comes the ability to have any woman he chooses.
Pussy Galore is an example of Bond's ability to, um, charm women. She's coded as a lesbian, but Bond is able to "change" her with his magic touch.
Spies have to get their hands dirty. And we don't mean in the kitchen making triple-berry pie for their enemies. Unless that pie is filled with poison.
Agent 007 has a license to kill, and he is not afraid to stand his ground. Bond kills nine people in Goldfinger, and when added to the 68 other deaths in the film, that puts the kill count at 77, making it one of the top-five most violent Bond films. All this violence makes us think of a classic philosophical riddle—if a secret agent shoots someone in the forest, and no one is around to hear it, is he a secret agent at all?
When Bond can't overpower villains with pure strength (or firepower), he must outwit them and come up with clever ways to kill them, like when electrocutes Oddjob in the climactic showdown.
Bond often makes a joke after killing someone, a way to both cope with violence and—more likely—to make the violence seem cartoonish and fun for the audience.
Today, it's hard to justify the need for a spy like Bond. We've got drones with their own licenses to kill—a different prickly ethical issue. And we've got video games that let us pretend to be Bond himself. We'll totally take you down in a four-player GoldenEye deathmatch, by the way—no Oddjob cheat code allowed.
But in Goldfinger, filmmakers still had that ability to dazzle audiences with futuristic technologies, like remote tracking devices, radar inside a car's dashboard, and lasers. Some of these gadgets have come to be in the real world, but we're still waiting for a car that dispenses oil to slip up our pursuers.
Yeah, don't you dare challenge us to Mario Kart either.
Bond's gadgets add to the fantasy element of his story. He's given wild devices that exist just within the realm of believability, but he still manages to impress audiences with their cool factor.
Goldfinger's technology arguably outpowers Bond's: his laser can cut through anything, after all. So Bond has to pick up the slack with his sheer wit. It's not necessarily the technology that matters, but how you use it.