Finance: What are trademark v copyright?

A copyright is protection for written or artistic intellectual property, while a trademark protects goods or services.

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Transcript

00:29

trademarks and copyrights are basically legal boats like the mode around a [Man discussing trademarks and copyrights]

00:33

castle filled with sharks in the human crap nobody else can use those

00:38

trademarks and/or copyrights without permission and that permission usually [Permission slip appears]

00:43

comes with a check written from the user to the company who owns them so that's

00:47

how they're the same but what about how are they different mm-hmm all right well

00:52

here's the quick and dirty answer copyrights protect artistic or written

00:56

work trademarks protect goods and services if it's a copyright you want [Trademark definition appears on dollar bill]

01:02

well you'll register for one through the US Copyright Office you know them well

01:06

here at shmoop or if a trademark is more what you're after you'd hop on over to

01:10

the u.s. trademark office so your manifesto on the importance of brushing [Manifesto appears]

01:15

your teeth yeah you'll want to copyright that maybe actually invented a new

01:20

toothpaste that makes your breath smell fresh like strawberries yeah trademark [Strawberry toothpaste appears]

01:25

that wrote a new piece of music you're hoping to sell on iTunes

01:29

yeah copyright that pedaling your new music software trademark okay yeah so

01:35

well let's come back to shmoop what about us our world-beating learning [Shmoop video appears]

01:38

guides and courses our original written material so yeah we copyright them

01:43

but our snazzy logo and the company itself yeah trademarked there now you

01:47

speak copyright but we still speak student