© 2015 Shmoop University, Inc. All rights reserved.

About  Shmoop

Shmoop Privacy Policy

As of October 5, 2009

Shmoop University, Inc. Privacy Policy

Shmoop's privacy policy is designed to help you understand what information we collect from you and how that information is used by Shmoop and its directly related domains (collectively, "Shmoop" or "Site").

Your trust and confidence are essential to our success. Shmoop respects your privacy and will not share or sell your personally identifiable information with another party without your expressed consent, other than as described in "Exceptions to Sharing Personally Identifiable Information" below.

Your use of the Shmoop website constitutes your consent to this Privacy Policy and Shmoop's Terms of Use.

This Privacy Policy does not cover:

  • Information collected by third-party websites linked from Shmoop
  • Information collected off-line

We may revise this Privacy Policy and Terms of Use from time to time to accurately reflect the Shmoop Site and Shmoop services in general. Please review this Policy and Shmoop's Terms of Use frequently for any changes. If you have any questions about this Privacy Policy, please email us at support@shmoop.com.

Children's Privacy Policy

Shmoop's website is not directed toward children 13 years of age or under, and we do not knowingly collect any information from children 13 years of age or under through the Site.

Information We Collect

We collect two types of information from you: the first is information you voluntarily provide when registering or participating in activities on Shmoop. The second is information collected from your computer and location when you use Shmoop.

We've implemented Google Analytics Demographics and Interest Reporting.
Using the Ads Settings, visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads.
We plan only to use such data collected by Google Analytics Demographics and Interest Reporting for internal reports and market research.

All personally identifiable information collected from the Site is the property of Shmoop University, Inc. and will not be shared with any other entity without your expressed consent, other than as described in "Exceptions to Sharing Personally Identifiable Information" below.


To use some parts of our Site, you must Register with Shmoop. When you register, we collect personally identifiable information such as your name and email address. You may provide other personally identifiable information voluntarily (e.g., year in school, gender), but it is not required for registration. We use this information to contact you about the services on our Site about which you have expressed interest.

Other Voluntarily Submitted Information

We also collect information that you submit voluntarily through our Shmoop message boards, notes, conversations, and other communications. Examples include, but are not limited to, feedback or customer support messages that you send to us, user surveys or polls to which you respond, preferences you set on the Site, comments and ratings you submit to the Site, notes and content you create, and optional profile information you wish to share with other visitors to our Site.

Automatically Collected Information

In addition to the information you voluntarily send us while visiting Shmoop, like most websites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information, which does not identify individual users, to analyze trends, administer the site, track users' movements around the site, and to gather demographic information about our user base as a whole. We may link this automatically-collected data to personally identifiable information.

Shmoop use a third-party products called Google Analytics, Google AdSense, and Rhapsody that uses cookies and/or other tracking mechanisms embedded in our pages to track non-personally identifiable information about visitors to our Site in the aggregate, such as total visitors to the site and length of visit.

Tell-A-Friend about Shmoop

If you choose to share Shmoop with a friend, we will ask you for your friend's name and email address. We will automatically send your friend a one-time email inviting him or her to visit the site. We store this information for the sole purpose of sending this one-time email and tracking the success of our referral program.

Our Use of Information

We use the information that we collect on our Site primarily to create a better, more customized experience for our visitors. If you have agreed to receive communications from us, we may use information that we collect to send messages that we believe will be of significant interest to you. We also use statistical information to monitor the health of our Service and business.

We do not share personally identifiable information with third parties without your expressed consent, other than as described in " Exceptions to Sharing Personally Identifiable Information" below. We may provide information in the aggregate about our users to third parties for other purposes, but in this case, all personally identifiable information will be removed.

Our Communication with You

After you register with Shmoop, we may contact you in several ways. Please see our contact us page to opt-out of specific types of messages.

Customer Service

When you register, we will send you a welcome message from Shmoop. We may also respond to your customer service inquiries, your suggestions, or your requests to manage your account. We will communicate with you by email or phone, in accordance with your preferences.

Special Offers

You may opt-out at the time of registration and on our contact us page.

Newsletters, Product Updates, and Notifications

You may opt-out on our contact us page.

Service Announcements

These are sent to all registrants of Shmoop on occasions when a significant service change or disruption occurs.

Security of Your Information

The security of your information is very important to us. We follow generally accepted industry standards to protect the personal information submitted to us. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. If you have questions about security on our Site, please contact us at support@shmoop.com.

Sharing Information within Shmoop

Message Board and Site Contributions

When you use our Site, you have the option to make contributions including, but not limited to, your notes, comments, creative works, or information about yourself, available to other visitors to our Site.

We will generally provide you with the option to control the privacy of your contributions or remove your contributions from the site.

If you use Shmoop's message boards, chat rooms, conversations, or other services on the Shmoop site, please be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these forums.

If you have not removed or marked private any given piece of identifiable information, Shmoop will assume that you are aware that it is viewable by other users of Shmoop and the public at large.

If you have further questions about your contributions to this Site, please contact us.

Exceptions to Sharing Personally Identifiable Information


We use an outside shipping company to fulfill orders, and a credit card processing company to bill you for goods and services. These companies do not retain, share, store or use personally identifiable information for any other purposes.

Service Providers

We may contract with other third parties to provide services on our Site. These third parties are prohibited from using your personally identifiable information for any other purpose.

Legal Disclaimer

As required by law or to comply with a judicial proceeding, court order, or legal process served on our company, we reserve the right to disclose your personally identifiable information. In addition, we reserve the right to disclose your personally identifiable information when we believe that such disclosure is necessary to protect our rights, safety, or property, or the rights, safety or property of Service Providers or others. We also may disclose personally identificable information to third parties in order to resolve disputes that arise in the normal course of business.

Third Party Advertisers

Some advertisements appearing on our Site are delivered by Google Inc. ("Google"), our advertising partner. Google uses cookies and clear GIF images on this site, which allow it to recognize a user's cookie when a user visits this Site. The information that Google collects and shares through this technology is not personally identifiable. For more information about our third party advertisers, or to learn more about the choices available to you regarding this anonymous information please visit Google's Privacy Policy.

We use third-party advertising companies to serve ads when you visit our Web site. These companies may use aggregated information (not including your name, address, email address or telephone number) about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please see: http://www.networkadvertising.org/managing/opt_out.asp

Links to Other Sites

This Site contains links to other sites that are not owned or controlled by Shmoop University, Inc. Please be aware that we are not responsible for the privacy practices of those other sites. We encourage you to be aware of this when you leave our Site, and to read the privacy statements of each and every website that collects personally identifiable information. This privacy statement applies only to information collected by this Site.


A cookie is a small text file that is stored on a user's computer for record-keeping purposes. We use both session D cookies and persistent cookies on this Site. We use cookies to make your experience with our Site more efficient and customized. Our cookies do not include any sensitive information, but they do help us learn which of our Site pages are visited and what tools and services are most often used. Please note that in order to use Shmoop, your web browser must be configured to accept cookies.

Testimonials and User Feedback

From time to time, we will publish comments from users who have shared positive testimonials about our Site. When we publish such content, we will identify those users only by their first name and first initial of their last name, or a screenname, and their home state, province, or country.

Business Transitions

In the event that Shmoop University, Inc. goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, the acquirer would have access to the information maintained by Shmoop University, Inc., which could include personally identifiable information.

International Users - Applicable Law

Shmoop gathers, aggregates, processes, stores, discloses, and disposes of personal information submitted to the company according to applicable United States law. To use the Shmoop site, users agree that their personal information will be transferred to the United States and our hosting facility in Canada and processed by Shmoop to provide this Site as set forth in this Privacy Policy. If you are not a United States resident, your use of the Site is an acknowledgement and agreement that, in accordance with this Privacy Policy, Shmoop may gather and process your information outside your resident jurisdiction. In using the Site, you acknowledge that the United States employs a sectoral model of privacy protection that utilizes a mixture of legislation, governmental regulation, and self-regulation. Furthermore, you recognize that United States law may offer levels of protection for personal information that differ from those available in your resident country or jurisdiction.

Contact Us

If you have any questions or suggestions regarding our Privacy Policy, please use our online form to contact us.
You may also email support@shmoop.com or send postal mail to
Shmoop University Inc.,
P.O. Box 0935
Los Altos, CA 94023-0935