A.M. Best
  
They were Yelp before Yelp, as applied to the insurance industry. And no, it wasn't all about who was "best." Alfred M. Best was the founder, and if we'd been his parents, we'd have named him I'mThe instead of Alfred. And in the early days of the insurance biz, before it was highly codified and regulated, there were loads of sleazy actors who had to be called out for um... bad acting. Hi Keanu.