When you hear "incentive," think "compensation."

According to the National Association of Shmoop Accounting Research, D.C. division, 147% of company action is determined by the manner in which its C-level officers are paid. So accounting-based incentive is actually a really important determiner in the evaluation of the prospects of a company. Executives get paid in both cash and equity, and the size of those payments is often determined by metrics that need accounting magic to be applied to them to determine whether or not the executive really did grow EBITDA 18%, and thus vest into her 300,000 options.

Why the difficulty? EBITDA is not a tightly-defined GAAP term. It's largely made up by accountants and creative application of metrics can move the calculation of EBITDA up or down a whole lot. So if you're an accountant at a corporation and the CEO suddenly becomes very friendly with you around bonus calculation time, accept her hot cocoa with great cynicism.

Related or Semi-related Video

Finance: What is Backdating?5 Views

00:00

Finance a la shmoop... what is back dating? ooh this is bad

00:07

scandals, jail, Silicon Valley soap opera when an important employee is hired by a [Employee stood beside a start up company]

00:12

young company they might get a generous option plan for a company stock in a

00:16

more modest salary and bonus plan why because young companies don't have a lot

00:21

of cash today but want to attract good workers and they're betting on the fact

00:25

that employees will be tempted by the possibility of making millions from

00:29

those options well there are usually some limits with the options for example

00:33

the employee might have to stay in good standing at the company for four years

00:36

and they must sell their options within ten years or so of them being granted so [Conditions for new employees]

00:41

far so good but these options must also come with a strike price which is the

00:45

price at which the employee can buy the stock and that's where things get sticky

00:49

here with backdating well how is the strike price created well if a company's

00:54

already publicly traded and them options are being granted that strike price is [Company handing out stock to public]

00:59

usually derived by looking at the average closing price over the last 120

01:04

days or so of trading or something like that some shady companies and employees

01:09

realize that they could backdate their options which means slapping on a price

01:14

from a date a few days a few weeks or a few months earlier when prices were way

01:19

lower so instead of a strike price of like 20 bucks they might have a strike [Strike price comes down on a chart]

01:24

price of like only 15 and have five free dollars of market ride on everyone

01:29

else's nickel getting that lower price by fudging a few dates means bigger

01:33

potential profits for the employees who will eventually then sell their stock [Pile of cash falling]

01:37

and take the gain from whatever it sells for down to whatever the strike price

01:41

was that they paid there's just one tiny problem with all this back dating is

01:45

illegal in 2008-9 though it didn't prevent some big back dating scandals in

01:51

Silicon Valley and put a few people in jail and since then laws have gotten a [Man behind bars and judge bangs gavel]

01:56

whole lot stricter.... yachts n things stock was at 80 bucks a share 20 weeks

02:03

ago now it's at 200 in four years it might be four hundred least that's what

02:08

Morgan Stanley says it'll be the employee getting the $80 strike price on

02:12

a hundred thousand shares will have appreciated $320 per share

02:16

times 100,000 shares or 32 million dollars worth of appreciation that's a

02:20

whole lot of appreciation but if the employee had received as their strike

02:24

price the average of 280 those are the stock prices assuming an arithmetic set [Strike price highlighted]

02:31

of closing price gains well then the strike price on their options would have

02:35

been a hundred and forty not 80 the gain would then be only an appreciation of

02:40

$260 not 320 it's a big difference when you multiply it by a hundred thousand

02:46

right so yeah you don't want to miss out on that extra six million that's like a

02:50

dozen of these bad boys [Yachts in a harbor]

Up Next

Finance: What is GAAP?
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GAAP is an acronym for Generally Accepted Accounting Practices. In order to remove as much subjectivity as possible, accounting policy bodies, such...

Find other enlightening terms in Shmoop Finance Genius Bar(f)