Activist Investor

  

Shmegeggie Foot Massagers has been around forever. Great grandpappy Elmo (Spanish for “The Mo”) sold them to the US army after long marches through the Ardennes in the first war to end all wars. The soldiers then bought them when they got home, and consumers followed suit. The company was so successful that it didn't need to be all that efficiently run.

It went public in 1965, and was a good stock for a while. Then, in the early 1990s, the company didn’t adopt to the new world of internet distribution and robot manufacture, so the stock languished. It remained the same price in 1995 that it was some two-plus decades later. During that same period, the overall stock market went up almost 500 percent, and Shmegeggie’s primary competitor, Pied a Terrible, went up 800 percent, stealing loads of market share from Shmeg.

Since this company was public and largely now owned by the public, the public had the right to have a say in how the company was managed. Endless angry letters were sent to the CEO, Elmo IV, Jr., direct descendent of Pappy Elmo the founder. Those letters were ignored. More letters followed to the board. Ignored. Then finally, a set of activist investors decided that it was time to step in...ironically, on comfortably massaged feet, courtesy of Shmegeggie.

The activist investors simply coalesced all of the common stock shares that they could find, and when the next board election came, where 3 of 11 director seats were to be voted on, the activist investors elected their own slate, or group of directors, who would begin to force the company to behave more like a shareholder-friendly, profit-seeking one, instead of a make-work project for the progeny of Pappy Elmo to simply take a salary and make tens of thousands of sore feet relatively happy.

In fact, the activism here was pretty common in situations like this...fat companies who didn’t streamline and adapt. And there is a whole cadre of lawyers who do little other than chase companies earning 20 cents a share when they should be earning a dollar. Activist investing has become so common that it is almost an industry or investment strategy unto itself now. And that’s a good thing, because some of those fat companies could stand to lose a pound or two.

Related or Semi-related Video

Finance: What is Activist Investing?11 Views

00:00

Finance allah shmoop what is activist investing Welshman gigi foot

00:08

massagers has been around forever great grandpappy elmo spanish for

00:14

the mo sold them to the u s army after

00:16

long marches through the r den in the first world

00:19

war Teo you know end all wars The soldiers then

00:23

bought them when they got home and consumers followed suit

00:26

with company was so successful that it didn't need to

00:30

be all that efficiently run It went public in nineteen

00:33

sixty five and was a good stock for a while

00:36

Then in the early nineteen nineties the company didn't adapt

00:40

to the new world of internet distribution and robot manufacturer

00:44

so the stock languished It remained the same price in

00:48

nineteen ninety five that it was some two plus decades

00:51

later Well during that same period the overall stock market

00:54

went up almost five hundred percent and shmoop gigi's primary

00:58

competitors P eta terrible went up eight hundred percent stealing

01:02

loads of market share from schmidt ge whose product was

01:06

now ah define a ble inferior Well since this company

01:10

was public and largely now owned by the public the

01:14

public had the right to have a say in how

01:16

the company was managed Endless angry letters were sent to

01:20

the ceo elmo the fourth jr a direct descendant of

01:24

happy elmo the founder Those letters were ignored more letters

01:29

followed to the board and they were ignored as well

01:32

Then finally a set of activist investors decided it was

01:36

time to step in Ironically on comfortably massage feet courtesy

01:41

of shmoop gigi well the activist investors simply coalesced all

01:44

of the common stock shares they could find you know

01:48

identifying who owned him and said hey can you vote

01:50

with us And when the next board election came where

01:53

three of the eleven director seats were to be voted

01:57

on while the activist investors elected their own slate or

02:00

group of directors who would begin to force the company

02:04

to behave more like a shareholder friendly profit seeking company

02:08

instead of ah make work project for the progeny of

02:11

pappy elmo to simply take a salary and make tens

02:14

of thousands of sore feet relatively happy In fact the

02:18

activism here was pretty common in situations like this fat

02:22

companies who didn't streamline and adapt but who still had

02:25

pretty good brand names were out there And while there's

02:29

a whole qadri of lawyers who do little other than

02:31

chase companies earning twenty cents a share when they should

02:35

be earning a dollar a share for share holders like

02:38

that's who they work for shareholders Activist investing has become

02:41

so common that it is almost an industry or investment

02:45

category or strategy unto itself now and that's A good

02:48

thing because some of those fat cos well you know 00:02:51.66 --> [endTime] they could stand to lose a pound or two

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