Allied Lines

Think: allies in lines of business in the insurance world. One line of business popular in the insurance industry is basic term life. That's a line of business.

Another line is whole life, which makes the money wasted on insurance feel slightly more like an investment.

Then there's insurance for your car. That's a line of business.

And your plane. And your boat. And your spaceship. Those are all lines of business. Although that last one may only apply to Elon and a few select others.