Assemble To Order - ATO

Categories: Financial Theory, Econ

Assemble to order (ATO) is kind of like going to Subway. All the bits and fixins’ are ready and waiting, but your favorite six inch hasn’t yet been made.

In the business world, assemble to order is a strategy that involves keeping the fixins’ on hand without putting together the final product. Then, when a customer places an order, the product is built to the exact specifications that the customer wants. (Wouldn’t it be nice if fitness worked that way? I’ll take perfect biceps, please. And while you’re at it, could you give me a tight ass?)



Find other enlightening terms in Shmoop Finance Genius Bar(f)