Average Daily Trading Volume - ADTV

The average daily trading volume, or ADTV, helps investors determine if a security falls into the hot shot camp or the ugly duckling camp. For instance, if a stock has been traded a lot in the last week (like sooooo popularrrrr), it will have a high ADTV. On the other hand, the redheaded stepchild stock is hardly being traded at all, giving it a low ADTV as well as a lower price (since not as many people want to buy it). Life’s tough.