Bailard, Biehl And Kaiser Five-Way Model

  

What a provocative title, to say the least. One's mind leaps to the lewd and rambunctious. Like a ‘60s Fishbowl Party.

But BBKFW is a financial term. We usually think of investors as comprising either winners or losers, occasionally tossing the adjective "big" onto the loser term. Bailard, Biehl and Kaiser felt the need to build upon that brief description. They came up with a five-way model as a way to categorize investors (the Meyers-Briggs of investors?):

Individualists - Confident and careful do-it-yourselfers.

Adventurers - Big risk takers, all in on one investment, no diversification.

Celebrities - Trend followers with no expertise or opinion, approach investment managers frequently.

Guardians - Lack confidence in themselves and the markets, emphasis on safety of the capital, lean toward government securities and guaranteed return investments.

Straight arrows - split personalities, exhibit extreme carefulness and impetuousness.

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finance a la shmoop. what is fund diversification and why is it important?

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saved. well the same thing works for stocks. sorta ,put all your eggs and

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shares of the newly IPO to whatever dot-com and it could be a moonshot. [chart on screen]

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well then the Martians kill the visitors and eat their brains and the spacecraft.

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oh well you were rich for at least an hour. that's something right most people [alien on flaming planet]

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stock most investors buy a basket of stocks which are diverse. like two-thirds

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