Bailard, Biehl And Kaiser Five-Way Model

What a provocative title, to say the least. One's mind leaps to the lewd and rambunctious. Like a ‘60s Fishbowl Party.

But BBKFW is a financial term. We usually think of investors as comprising either winners or losers, occasionally tossing the adjective "big" onto the loser term. Bailard, Biehl and Kaiser felt the need to build upon that brief description. They came up with a five-way model as a way to categorize investors (the Meyers-Briggs of investors?):

Individualists - Confident and careful do-it-yourselfers.

Adventurers - Big risk takers, all in on one investment, no diversification.

Celebrities - Trend followers with no expertise or opinion, approach investment managers frequently.

Guardians - Lack confidence in themselves and the markets, emphasis on safety of the capital, lean toward government securities and guaranteed return investments.

Straight arrows - split personalities, exhibit extreme carefulness and impetuousness.