Bailard, Biehl And Kaiser Five-Way Model

  

What a provocative title, to say the least. One's mind leaps to the lewd and rambunctious. Like a ‘60s Fishbowl Party.

But BBKFW is a financial term. We usually think of investors as comprising either winners or losers, occasionally tossing the adjective "big" onto the loser term. Bailard, Biehl and Kaiser felt the need to build upon that brief description. They came up with a five-way model as a way to categorize investors (the Meyers-Briggs of investors?):

Individualists - Confident and careful do-it-yourselfers.

Adventurers - Big risk takers, all in on one investment, no diversification.

Celebrities - Trend followers with no expertise or opinion, approach investment managers frequently.

Guardians - Lack confidence in themselves and the markets, emphasis on safety of the capital, lean toward government securities and guaranteed return investments.

Straight arrows - split personalities, exhibit extreme carefulness and impetuousness.

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axes? No, it's a different act, or a whole bunch of Acts in the 30s and the

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40s. All right, well for a long time the

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little guy had, well not really much more than a prayer, when it came to investing [man praying in church]

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his money. Like investing it well. The stock market appeared to be this wild,

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wild, Westy thing, with few rules and a whole lot of insider trading information,

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driving the bus, or carriage, or whatever they had back then. In fact before 1933,

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securities laws were a, state thing. Each state had its own view as to how much

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the poor uneducated farmer should be protected by the government. In fact

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trade and one state set of laws, was conjoined to another set of laws, applied

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